What is local keyword research and analysis (and how to implement local keyword analysis)?

Local keyword research is an extremely essential part of SEO compared to any business that offers products or services that are actually located in a specific region or city.

in other words - if you are not born in Google Search, how can anyone in our area find your Company (or even know that it exists) ?

Because, in this article, we will be interested in what local keyword analysis is, Why is it so essential and how you should perceive & research local keywords.

What is native keyword research?

Local keyword research and analysis is the process of finding & analyzing search traffic that users type into Google to find Commercial Services or products around them.

The goal of local keyword research and analysis is to determine which keywords you should use for your pages to help them form for users in a detailed Area.

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Keyword analysis for SEO

Why is local keyword research important?

Local keyword analysis gives you insight into how each person is searching for products or Commerce & Services on Google in a particular area.

If you own a Business somewhere and you have a need to form in the SERPs for local use, you should know what type of search traffic every individual is entering - and not just guessing on popular keywords. The most variable that pops into your head.

Therefore, local keyword research and analysis will show you for which specific keywords you must optimize your own pages to get them visible to relevant (and desirable) users. potential uses).

How to conduct local keyword research and analysis?

1. Analyze your business performance

To kickstart your local keyword research, you should first research and analyze your own business.

Spreading that thought about our business is an essential first step as it helps you determine what you can offer your users in a particular area.

For example, let's say we occupy an auto repair shop in London.

You don't have to be one of the geniuses, one of the most popular keywords for your business would be “ Auto Service ”.

But this isn't the only query individuals often type into Google when searching for auto repair - it's entirely possible that users want more specific Repair Services for their car.

Therefore, you must research and analyze your business & highlight the more detailed Trade & Services (keywords) that many people are bringing, for example:

• " car brake repair "
• " Change brake fluid "
• " Car battery test "
• or even " diagnostic car engine "

you can also create a list of specific Commercial Services who are offering & may also be attractive to users in your area.

Once we've taken care of our own business very carefully, it's time to spread out and transform your thoughts into detailed keywords that users are entering.

If a lot of people are using a keyword analysis tool like KWFinder , we can instantly find the keywords that each person is using in your "niche" and a particular region:

1. Open KWFinder and type whatever you think into the search tab
2. Select the country where the Business of many people is located
3. choose a specific intonation
4. Click the button " Find keywords "

This tool will show you the keywords users are searching for in your home country - & also let you know what service models we may have missed (or just missed). is to)

We can also enter each of our own brainstorming thoughts and check each related keyword that might perfectly fit your Company and create a list of Services that many people are responding to. applications - all in just a few clicks:

This will only capture high quality how each individual is searching the service model you are offering on Google and set the basis for our local keyword research and analysis.

Career Tip: we can also track competitors in our own Area and discover what keywords (and services) they are ranking for.

If customers know the names of our websites, we can simply:

1. Select the " By Domain " tab in KWFinder
2. Enter their domain name or URL
3. click the button " Find keywords " "

Next, KWFinder will show us all the keywords that the opposition of many is ranking for - just sort them by ranking position & check if any of them match Our Business or not.

2. Conduct SERP analysis (for local target)

To optimize our website for influential keywords, you need to determine if there is a local target behind them.

Some keywords seem to have a local intent but upon closer inspection you may also discover that the intent behind them is completely different.

Researching SERPs for local purposes is quite simple: if your clients live in the same region as your Company, you can simply enter individual keywords into Google Search & check the SERPs Handcrafted style.

The local target in the SERP will often be able to be stated by the 2 main functions of the SERP: “Map Pack” and the Local Businesses that are ranking as the top search results.

In the case of our example with 1 Car Service Trading Business, if we pay attention to the keyword “ car brake repair ”, we can also clearly see that it is intended to location behind it - The SERP behind the query shows most Local Businesses providing the type of service as well as the SERP containing a map pack:

On the other hand, accessing a search like “ how to change car tires ” has a relatively informative intent - it only shows pages with step-by-step instructions & directions that don't affect local targeting:

Pro Tip: if you can't manually check the SERPs of keywords from your Business placement, you can use tools like Google Ads - Ads Preview & Diagnostic Tool help check more:

1. Open the Google Ads Preview tool
2. Enter a specific keyword
3. Set language, location & device
4. Press Enter

The tool will show us a current SERP for a given place - with all possible SERP features, it can include:

3. Check Search Volume

Once you've researched all your keywords & checked the search intent behind them, it's time to prioritize these keywords according to their search volume.

The search weight of keywords will give us a note of their popularity among the average user in a specific Region or region.

But before you start just dividing them by search volume & using them on your own pages, you have to differentiate them into two brands - implicit keywords and explicit keywords .

1. Default local keywords are queries that do not contain the name of a specific location or Region within them (e.g. “ Auto Trade & Service ”)

In short, all use implicit keywords most often - that's because Google will specialize in showing impactful results for each user, with local Companies (as search results) nearby. .

2. Explicitly local keywords are search queries that SHOULD contain the name of a specific region or City (e.g., “ Car Service Trade london ”) - even though people use a variety of categories. These queries are less frequent, but they have far more impact on local SEO than implicit queries.

Underground keywords will usually have super high search weight - for example, if we consider keywords like “ Auto Service Trade ” in KWFinder & set UK as one of the countries, you can see that it has incredibly high search weight:

While this generic keyword may well work for us, its search weight represents use across the country - & is not used only by people in a single town or City. details.

on the other hand, if we check for an obvious keyword like “ car service london ” in KWFinder, the search volume is much smaller but shows more referrals for that keyword in the City of London:

Search volume for both - implicit and explicit keywords - will help you decide, which pages you should prioritize & create first for your local SEO.

Although it is not possible to properly position search for implicit keywords for a specific region, we can also use Google's Keyword Planner to get a rough estimate of the weight. Their search volume:

1. Open the Google Keyword Strategist
2. Select the " Get Search Weight & Predictions" tab
3. Paste all your hidden keywords
4. click the " start boot " button
5. location and language settings

The tool will show you the average number of searches per month for every implicit keyword you put there:

4. Keyword mapping

The next step of local keyword research and analysis is to figure out which keywords should have pages for them and which ones we shouldn't & create a comprehensive map of your Business website.

It can also simply and easily happen that keywords with slightly different meanings show complete different search results in their detailed SERPs.

That's Why It's Extremely Important To Check The Individual Keywords & Their SERPs And Decide If You Should Harmonize They Together In One Page Or Create Separate Pages For Each Of Those Keywords or not.

Back to your business of Car Trade Services, please pay attention to the following 3 keywords:

• " Replacing car tires"
• "Tire repair costs"
• "Bmw tire replacement"

Although all three of these keywords seem extremely similar (and are quite possibly used for a single page), if you take a look at their detailed SERPs, you can also see a clear problem. topic - they all show different search results:

In this case, it is better for you to create 3 separate pages that cover Tire Replacement Services in short, tire change & tire change money for BMW vehicles separately.

However, keep in mind not to forget recognizing which keywords should be harmonized together for just one website and which should not be one of those extremely delicate realities that vary from niche to market, from One Company to another.

A general operating principle is just wanting to be pragmatic - if we can also deliver all the necessary Trade & Service notices for certain Services in just one page, it's sure to be very quality then you need to do as So instead of creating 2 or 3 separate pages.

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What is keyword mapping and why should we never ignore it?

5. Create and optimize pages

Once you've grouped your own keywords and outlined the structure of your website, it's time to create & optimize our pages for these keywords.

In order to help rank highly for our main keywords & their related phrases, you have to come up with more quality content that reflects the local intent behind them.

For example, if we were thinking of creating a page that would have to be Customizable for phrases like “ car tire repair ”, “ tire replacement repair cost ”, “ bmw tire repair and replacement ” , you must provide content that can help users find what they are looking for in a detailed area.

If we just added these keywords to our services page, we would no longer appear as a native Services Commerce for those detailed SERPs - that would only lead to potential penalties. capacity for keyword stuffing .

A better plan would be to provide more information on the Tire Repair Service Trade, the same repair cost as the specific BMW tire information at your location.

That can absolutely help you increase the relevancy of your business's services page compared to a detailed location, helping visitors have that idea of ​​money Your Commercial Services do the same. function to improve our rankings for these visits (within your business zone).

Tip: we can also check out the rival websites that have been ranked as the top 10 search results for local queries, helping to know the information/content you need to have on your own pages.

In addition to the Makeovers, you should also check the SERPs for any features they might have and the people using them for your convenience:

• Featured Snippets - Local SERPs can sometimes contain featured snippets at the top, which can also be a great opportunity to get you high for a short period of time.
• People also ask boxes - we can answer questions in the SERPs that appear as boxes where people also ask and give influential information to users (who have the function of turning into modern customers of the company). friend)
• FAQ bookmarking - we can also operate structured documentation for our services pages to answer the most common questions and effectively appear as formats in the local SERPs